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Thomas Goodwin Communications is an independent public affairs consultancy to clients in government, business, and the not-for-profit sector.

Tom Goodwin and his associates build confidence in communications by helping to ensure that clients deliver their messages effectively to key audiences, including Congress, federal and state agencies, opinion leaders, employees, and the general public — no matter how complex the topic. We create strategic communications plans, devise compelling crisp and evocative themes and messages, and develop written materials, graphic presentations, and internet content. Tom frequently conducts focused seminars to help clients prepare for testimony, speeches, presentations and media interviews.

Professional services firms often call upon Tom Goodwin to assist with the creation and delivery of effective themes and messages for their clients. Examples include coaching for testimony presentation, message development and training, and materials development such as fact sheets, Q&A documents, and ‘leave behinds.’

Our clients have included the American Society of Health-System Pharmacists, the Medical Device Manufacturers Association, the Hartford Foundation Gerontological Scholars Program, the Defense Advanced Research Projects Agency and several of its offices and research scientists and engineers, the director of Defense Research & Engineering, DoD, Lockheed Martin, Raytheon, the Propane Education and Research Council, National Fisheries Institute, and the Hartford Foundation Gerontological Scholars.

Previously we have provided counsel and communications support to MIT’s Lincoln Laboratory, the Suicide Action Prevention Network, the American Health Quality Association, Georgetown University, Unity Health Care and the Farm Credit Council.

Thomas G. Goodwin is president of Thomas Goodwin Communications, Inc.

Over a 30-year career, Tom has combined his experiences as a consultant (agency-side and independent practice), client (hiring and managing agencies and consultants) and journalist.

He is a veteran of three public relations agencies. As senior vice president at Porter Novelli (1995 – 2000), he created the firm’s first-ever public affairs practice, and later launched an agency-wide practice devoted to strategic messaging. For five years (1991-1995) Tom was a vice president at the public affairs firm, Powell Tate. He also was executive vice president with The Hawthorn Group (2000-2001), a public affairs firm in Alexandria, Va.

Over the course of his career, Tom was the chief spokesman for a trade association of investor-owned hospitals, a lobbyist for a group of generic pharmaceutical manufacturers, and a congressional press secretary. A trade journalist he was also an accredited White House Correspondent.

Tom Goodwin earned his B.A. in Communications at American University.

He is chairman of the Board of Directors of the Thomas Jefferson High School for Science & Technology Partnership Fund, a nonprofit educational foundation, and a member of the Northern Virginia Technology Council.

The following is a partial list of the individuals and groups with whom Tom Goodwin has worked one-on-one for a variety of message-delivery situations, including strategies and techniques for making effective presentations and speeches, media interviews, speech and presentation preparation, and training for the delivery of testimony.

  • Mark Hansen, presiding bishop, Evangelical Lutheran Church of America [media]
  • John (Jack) DiGioia, president, Georgetown University [speech and presentation]
  • Gerry Cauley, president, North American Electric Reliability Corporation [media]
  • Eight elected presidents of the American Society of Health System Pharmacists, and 100 individual pharmacist members [testimony, speech]
  • Said Hilal, CEO, Applied Medical Resources [testimony]
  • Carol Devine, CEO, National Business Travel Association [media]
  • Edward Hamberger, CEO, Association of American Railroads [testimony and media]
  • Ruth Harkin, senior vice president, United Technologies [all audiences]
  • Thomas Harkin, United States Senator (D-Iowa) [address to students]
  • Valerie Harper, actress [media]
  • Marilyn Harris, author [media]
  • Charles N. (Chip) Kahn, (former) CEO, American Association of Health Plans [testimony]
  • Pamela Needham Bailey, (former) CEO, Healthcare Leadership Council [testimony and media]
  • Anthony J. Tether, (former) director, Defense Advanced Research Projects Agency [testimony]
  • Ronald E. Compton, (former) CEO, Aetna [media]
  • Thomas Goodwin Credentials in Messaging, Coaching, Media Training Page Two John Pepper, (former) CEO, Procter & Gamble [media]
  • Sidney Taurel, (former) CEO, Eli Lilly and Company [media]
  • Sheldon F. Gilgore, M.D., (former) CEO, G.D. Searle and Company [media]
  • David T. Rovee, Ph.D. (former) CEO, Organogenesis, Inc. [all audiences]
  • Mary Beth Cahill, (former) Special Assistant to the President of the United States, for Public Liaison [business audiences]
  • Jose de Venecia, (former) Speaker of the House of Representatives of the Republic of the Philippines [preparation for speech to U.S. Congress]
  • Members of the Board of Directors, Banco de la Republica, Colombia [financial media]
  • Bill Connors, (former) executive vice president, National Business Travel Association [media]
  • 400 Members of the Propane gas industry, in nine sessions [media in crisis]
  • 125 Program Managers and Office Directors, Defense Advanced Research Projects Agency [all audiences]
  • 100 Members of the Suicide Prevention Action Network, in seminar [general public]
  • Mark Stephens, executive director, The Steel Alliance [media]
  • Jay Kitchen, (former) president, Personal Communications Industry Association, and staff [media]
  • 500 Members of the Farm Credit System, individually and in seminars [testimony]
  • 325 Members of the American Physical Therapy Association, in seminar [all audiences]
  • Members of the Medical Device Manufacturers Association [testimony]
  • Executives of the Water Environment Federation [media]
  • Executives of the Walt Disney Company [testimony and media]